Crisis-proof your business...

When the pandemic hit last year, I remember a lot of entrepreneurs had a moment like, 'should I still launch my product?' or 'will my business model still work for me?' And the answer showed up differently for different people. Some decided to pivot or close up shop, others plateaued, and others catapulted to new levels of success. The funny thing is that, even for those of us that experienced a lot of success during this time, there was still an energetic mindset of crisis. Take me for example…